Branding · Products · Systems · AI

We design and build
solutions for businesses.

Crema is a studio based in Costa Rica that works on four fronts: brand, product, systems and artificial intelligence. We help businesses of every kind sell better, run a tighter operation and hand off the repetitive work.

Crema at a glance

What it does
Designs brands, develops products, builds systems and applies artificial intelligence for businesses.
Who it's for
Small and mid-sized businesses in any industry: retail, services, food, distribution, tourism and restaurants.
Where
Based in Costa Rica. We work in Spanish and English.
How to start
With a free conversation on WhatsApp to understand what needs solving.
What we do

Four areas,
one team.

A sales problem can start in the brand, in the product or in a process that eats up the day. Because all four areas work together, we start with the one that actually solves it.

Branding

How people recognize and remember you.

We build the identity of a business or a product, from the name to the packaging, with clear rules so it looks the same in the store, on social media and on every piece.

  • Naming and positioning
  • Logo and visual identity
  • Packaging and labels
  • Tone of voice and messaging
  • Social media design system

Products

What you sell and how it's made.

We take a product from idea to launch: the formula or recipe, the true cost per unit, the suppliers and the process to make it the same way every time.

  • Development and formulation
  • Costing and pricing
  • Supplier sourcing
  • Production processes
  • Launch plan

Systems

How the business runs on the inside.

We map the processes and move them into tools that talk to each other. The result is less manual work, fewer mistakes and numbers you can trust to make decisions.

  • Process mapping
  • Task automation
  • Integrations between tools
  • Dashboards and reports
  • Internal apps

Artificial intelligence

Repetitive work, handled.

We design AI agents around one concrete task: reading documents, answering questions, recording data or flagging when something is off. You talk to them in a chat.

  • Chat-based agents
  • Invoice and document reading
  • Questions about your business data
  • Categorization and summaries
  • Automatic alerts
Who it's for

Any industry
that runs on a process.

From one business to the next, what you measure and how you sell will change. The method stays the same. Here are examples of what can be built for each type of business.

Restaurants, cafés and bars

The true cost of every dish, control over purchases and cash, and an agent that records invoices from a chat. For this industry there are two ready-made products: Sistema Financiero and Sistema Adquisición.

Retail and shops

Inventory connected to the point of sale, restock alerts, reports on what sells and what sits in storage, and a brand that stands out on the shelf and on social media.

Distributors and wholesalers

Orders that arrive by message or email and get recorded automatically, receivables kept up to date, and sales by customer and by product on a dashboard.

Professional services

Clinics, law firms and consultancies: client follow-up, AI answers to the questions that always come in, and documents generated from a template.

Food and beverage brands

Formulation, costing, suppliers, packaging and launch, in a single project with a single team.

Tourism and hospitality

Inquiries answered in several languages, bookings connected to operations, and occupancy and revenue reports.

When to reach out

If any of these
sounds familiar.

Our own products

Two products for restaurants, cafés and bars, built with Crema's method. One puts the business numbers in order. The other brings in new customers.

sistema financiero

Sistema Financiero is the management tool we built for restaurants, cafés and bars. It pulls sales from the point of sale, matches them against purchases, expenses and staff, and shows on your phone how much came in, how much it cost and how much was left.

It is Crema's method applied to one industry: understand the business, organize the process and let AI do the repetitive work.

9:41
Dashboard summary: net sales of ₡11,996,924 over the last 30 days, 29% food cost and a gross margin of ₡8,571,217.
SummaryWhat came in and what was left
9:41
Margin by product: eight recipe cards loaded, best margin 85% on the coconut flan and lowest margin 59% on beer.
MarginsWhat each dish earns
9:41
Insights: the best seller is not the most profitable item, and two products don't cover what it costs to sell them.
InsightsWhat the numbers already say

Screenshots of the dashboard on a phone, in Spanish. The numbers belong to Casa Delfina, a demo restaurant. The money is made up and the dashboard is the real one.

Dashboard

Sales, costs, margin per dish, cash and results for the period, with charts to see what changed.

Chat

Purchases, expenses and staff hours are recorded by typing or by sending a photo of the invoice.

Alerts

It messages you when the cash count is missing, when a cost goes out of range or when something doesn't add up.

Connects to the Loyverse point of sale. Setup from $300, initial data load included, plus a monthly fee based on the size of the business.

sistema adquisición

Sistema Adquisición brings new customers to restaurants, cafés and bars. It draws people in with ads, answers them right away on WhatsApp and Instagram and turns them into bookings, orders, groups and private events.

It is for the business that posts without knowing whether that brings in customers, loses bookings in messages nobody answered in time and has no team to handle ads, content and replies all at once.

Creatives

Short videos, photos and ad copy every month, in the restaurant's own look: dishes, experience, promotions and events.

Meta ads

Ad account, local audiences and campaigns for bookings, orders and events on Instagram and Facebook, with retargeting to people who already engaged. Spend is adjusted all month long.

Instant replies

An assistant answers hours, menu, location and prices on WhatsApp and Instagram. It logs every booking or event request and hands you the conversation so you confirm it. Anything left half-closed waits on a list so you can pick it back up.

Monthly report

We put it together every month: how much was spent on ads, how many messages came in, how many bookings and leads it generated and what each one cost on average.

A setup fee plus a monthly fee for running the system. The ad budget is separate: you set it and pay it directly to Meta with your own payment method. We manage and optimize it.

How we work

From the problem to something that works.

Every project goes through the same five stages, whether it's a new brand or an AI agent.

01

Diagnosis

We get to know the business and what is really going wrong.

02

Design

We define the solution and how it will be used day to day.

03

Build

We develop, configure and integrate whatever is needed.

04

Rollout

We put it to work inside the business, with your information loaded.

05

Improve

We measure, adjust and expand when it makes sense.

Contact

Which part of your business
could work better?

Tell us what you're trying to solve. The first conversation tells us whether we can help and how.

First conversation free

Every project is quoted by scope. You can start with a single area and add the others when you need them.

Frequently asked questions

What is Crema?

Crema is a studio based in Costa Rica that designs and builds solutions for businesses across four areas: branding, products, systems and artificial intelligence. It also builds its own products for restaurants: Sistema Financiero and Sistema Adquisición.

What kinds of businesses do you work with?

Small and mid-sized businesses in any industry: retail, professional services, distribution, food and beverage, tourism and restaurants. What changes from one to another is what needs to be measured and how they sell.

Do I have to hire all four areas?

No. You can start with just one, such as automating a process or refreshing the brand, and add another when it makes sense.

Do I have to replace the tools I already use?

Rarely. We build on top of what the business already has: point of sale, spreadsheets, email and messaging. If something needs to change, we agree on it before we start.

What can artificial intelligence do for a small business?

Concrete, repetitive tasks: reading invoices and entering them into a system, answering the questions that always come in, categorizing expenses, summarizing the week or flagging a number that looks off. Each agent is designed around a task that takes someone's time today.

How much does it cost?

The first conversation is free. Custom projects are quoted by scope. Sistema Financiero has a setup fee starting at $300 plus a monthly fee based on the size of the business, with no lock-in contract.

Is the ad budget included in Sistema Adquisición?

No. Sistema Adquisición has a setup fee plus a monthly fee for running the system: creatives, ads, replies and reporting. You set the ad budget and pay it directly to Meta with your own payment method. We manage it, optimize it and show you every month where it went and what it brought in.

How does Sistema Adquisición get started?

In three steps. Assessment: we review your social media, your offer and your goals. Setup: we build the ad account, the first creatives and the reply assistant. Monthly operation: we produce, optimize and report.

How long does a project take?

It depends on the scope. As a reference, Sistema Financiero is usually up and running in a single-location restaurant within one to two weeks.